Post by account_disabled on Feb 25, 2024 0:11:39 GMT -7
The main task that online performance marketing sets before itself is the achievement of measurable indicators in the short term. For this you need: analyze input data; to form real goals; write a strategy for their achievement; put digital tools into operation. Next, we will consider each point separately to understand how the performance strategy is implemented in business in practice. Detailed analysis Collect and analyze information. What we analyze: The situation on the market - the size of the potential target audience (CA), their need for your product / service, real willingness to buy; How things are going with competitors - we immerse ourselves even more in the market, find out what was done before us and what they are doing now. We also note the weaknesses and strengths of competitors' marketing activities; The product we sell.
In particular, its advantages and disadvantages, taking into account the slice of information according to the list of competitors. If you Business Owner Phone Numbers List narrow the scope of analysis to the Internet, then our favorite digital tools come to the rescue -SEO audit , CRO-auditandPPC-audit . The second important component isanalysis of the target audience for a specific period of time. The analysis takes into account standard data: ROI, LTV, CAC, CPA, CPO. Detailed analysis of the target audience Read also : 32 recommendations on how to increase the effectiveness of reviews on a commercial website Setting goals Define performance strategy deadlines and budgets using SMART technology.
Goals are formed in 4 important areas: Marketing; Financial; Communicative; Media. At this stage, it is enough to answer simple questions: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail what is the budget for promotion? how many sales do you want and in what terms? how many sales and in what terms do you want to attract customers through each of the channels? how much are you willing to pay for one ice cream? how quickly do you want to get a return on investment? by which indicators are you ready to scale? Strategy development Determine the performance marketing tools and their costs, with the help of which the business plans to achieve its goals. The choice, of course, is tied to the set goals. For example, if the goal is to increase sales of a specific item, then the main efforts will be directed to the sales funnel and its optimization.
In particular, its advantages and disadvantages, taking into account the slice of information according to the list of competitors. If you Business Owner Phone Numbers List narrow the scope of analysis to the Internet, then our favorite digital tools come to the rescue -SEO audit , CRO-auditandPPC-audit . The second important component isanalysis of the target audience for a specific period of time. The analysis takes into account standard data: ROI, LTV, CAC, CPA, CPO. Detailed analysis of the target audience Read also : 32 recommendations on how to increase the effectiveness of reviews on a commercial website Setting goals Define performance strategy deadlines and budgets using SMART technology.
Goals are formed in 4 important areas: Marketing; Financial; Communicative; Media. At this stage, it is enough to answer simple questions: Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail what is the budget for promotion? how many sales do you want and in what terms? how many sales and in what terms do you want to attract customers through each of the channels? how much are you willing to pay for one ice cream? how quickly do you want to get a return on investment? by which indicators are you ready to scale? Strategy development Determine the performance marketing tools and their costs, with the help of which the business plans to achieve its goals. The choice, of course, is tied to the set goals. For example, if the goal is to increase sales of a specific item, then the main efforts will be directed to the sales funnel and its optimization.