Post by afifatabassum on Mar 11, 2024 1:06:53 GMT -7
In an effort to segment its “products” Facebook has just released “ Community Page “. The arduous objective is to educate users to leave the so-called "fan pages" (actually called "Official Pages") to companies that want to establish a relationship with their target audiences and push them to use the new "Community Pages" to attract consensus around a cause or a certain topic. The creation of "groups" continues to be recommended to bring together users who share a specific professional interest or hobby. It seems to me that there is still a lot of confusion: in fact, the statement on the purposes of each product does not correspond to a functional diversity, so users will continue to use the official pages to share their passion or disappointment for the brands.
Davide Pozzi, marketing manager of Hardware Upgrade Brazil Phone Number and AV Magazine, asked me for an opinion on communication activities through social media. Among the various questions, the one on measurement could not be missing. Since the topic is highly debated, I'd like to hear what you think. Let's talk about metrics: how can you measure the results of a social media campaign? What kind of reports do you show to clients? Campaigns, a term borrowed from advertising to describe short-term one-shot activities, on social media are measurable by evaluating, depending on the objectives set, the posts and reactions generated, the visits, the visitors, the impact on search engines.
The problem is not one of measurement, but of perspective. Talking about campaigns makes little sense, we should think about relational projects with our target audiences. At that point the obsession with metrics would fall. I don't think that in everyday life we worry about measuring our relationship with our friends or with our girlfriend .One of the most interesting moments of Demystifying Digital was the meeting with Trevor Jonhson , Head of Strategy and Planning at Facebook EMEA. The premise was brilliant and clear: “ we are not a website or social media, we are a technology platform. Our core product is mapping the social graph .” He then continued by reeling off the classic usage statistics of the platform and providing some useful advice .
Davide Pozzi, marketing manager of Hardware Upgrade Brazil Phone Number and AV Magazine, asked me for an opinion on communication activities through social media. Among the various questions, the one on measurement could not be missing. Since the topic is highly debated, I'd like to hear what you think. Let's talk about metrics: how can you measure the results of a social media campaign? What kind of reports do you show to clients? Campaigns, a term borrowed from advertising to describe short-term one-shot activities, on social media are measurable by evaluating, depending on the objectives set, the posts and reactions generated, the visits, the visitors, the impact on search engines.
The problem is not one of measurement, but of perspective. Talking about campaigns makes little sense, we should think about relational projects with our target audiences. At that point the obsession with metrics would fall. I don't think that in everyday life we worry about measuring our relationship with our friends or with our girlfriend .One of the most interesting moments of Demystifying Digital was the meeting with Trevor Jonhson , Head of Strategy and Planning at Facebook EMEA. The premise was brilliant and clear: “ we are not a website or social media, we are a technology platform. Our core product is mapping the social graph .” He then continued by reeling off the classic usage statistics of the platform and providing some useful advice .