Post by account_disabled on Dec 10, 2023 21:43:03 GMT -7
Many companies show little consideration for the content of their site. For several years I have created websites for companies in various categories and in none of these I have found even minimal attention towards texts. Only in one case - and it wasn't a company - one of my clients produced a good number of pages for her site, which she continued to update over time. Why do many Italian companies have such an attitude towards content? I didn't find an answer, but I noticed that the attention was paid exclusively to the design of the site, as if everything else, especially the contents, were of no use.
The 3 elements that enhance the online company I deviate from the topic of the post for a moment to show which elements give value to a site, which make it complete and functional, which allow it to be successful and Phone Number Data which, together, constitute the true online presence of a company. Domain name : must match your company name. Many are convinced that inserting keywords in the domain helps the positioning of the site: it is not wrong and I have been able to verify this several times. But I also verified that what matters is the theme of the site, what it is about and what is defined by the contents. A company is known by its name in everyday reality, so it must maintain that name online too.
Web design : the graphics of the site must be created in a professional and accurate way, they must immediately recall what the company produces/sells/offers. Rough, do-it-yourself, handcrafted graphics give a negative impression to the visitor, who is unlikely to turn into a customer. Contents : they are the soul of the site. What justifies the site online. They are also the most delicate element of the company website. The contents must be carefully studied and edited and must respect the rules of writing for the web. Producing 2-3 skimpy pages for a company website means having little respect for yourself and future customers and not being able to stand out among the millions of results that a search engine returns. Even if positioning is not only linked to content, without texts or with poor texts you will get nowhere.
The 3 elements that enhance the online company I deviate from the topic of the post for a moment to show which elements give value to a site, which make it complete and functional, which allow it to be successful and Phone Number Data which, together, constitute the true online presence of a company. Domain name : must match your company name. Many are convinced that inserting keywords in the domain helps the positioning of the site: it is not wrong and I have been able to verify this several times. But I also verified that what matters is the theme of the site, what it is about and what is defined by the contents. A company is known by its name in everyday reality, so it must maintain that name online too.
Web design : the graphics of the site must be created in a professional and accurate way, they must immediately recall what the company produces/sells/offers. Rough, do-it-yourself, handcrafted graphics give a negative impression to the visitor, who is unlikely to turn into a customer. Contents : they are the soul of the site. What justifies the site online. They are also the most delicate element of the company website. The contents must be carefully studied and edited and must respect the rules of writing for the web. Producing 2-3 skimpy pages for a company website means having little respect for yourself and future customers and not being able to stand out among the millions of results that a search engine returns. Even if positioning is not only linked to content, without texts or with poor texts you will get nowhere.