Post by account_disabled on Dec 23, 2023 2:44:40 GMT -7
A few days ago, following a conference on digital marketing , finally on my vision of digital marketing, I spoke in particular with a manager. He has been engaged for several months, and for a few more months, with an agency which offers him SEO ( Search Engine Optimization ) support , to develop the visibility of his site, particularly through better positioning in the search results pages. from Google. SEO is a method that his service provider recommended him to use. The goal is not to rank higher and be more visible in search results. The objective is to make his site a business site which allows him to sell his services.
The objective is to move from a showcase site, a brochure which explains its services Email Data to those who arrive on the site to a site intended to attract companies which could need its services but do not yet know about it, or do not think to him. SEO is not an end in itself, but a means to try to achieve it. Beyond the digital marketing objectives that we may have, there is what we manage to do on the one hand with the strategy put in place and on the other hand with the teams (internal or external) with which we work. The results obtained do not necessarily reflect the objectives that were targeted. There are several reasons to have a website, including: Showcase site / brochure: have a presence on.
Internet for those who are looking for us by already knowing us: via word of mouth, via our personal network, after a commercial approach, following an exchange of business cards, because we have already a good offline reputation in its market… In this case, so-called “branded” traffic, therefore linked to the brand or the name of the company, is very important. We see many sites, including those of major accounts, for which brand-related traffic represents more than 90% of traffic from search engines (excluding advertising). 98% and 99% of branded traffic on 2 major account sites that I have just analyzed in tourism. Event site: site created for a special offer, a particular event… E-commerce site: transactional site intended to directly sell products or services.
The objective is to move from a showcase site, a brochure which explains its services Email Data to those who arrive on the site to a site intended to attract companies which could need its services but do not yet know about it, or do not think to him. SEO is not an end in itself, but a means to try to achieve it. Beyond the digital marketing objectives that we may have, there is what we manage to do on the one hand with the strategy put in place and on the other hand with the teams (internal or external) with which we work. The results obtained do not necessarily reflect the objectives that were targeted. There are several reasons to have a website, including: Showcase site / brochure: have a presence on.
Internet for those who are looking for us by already knowing us: via word of mouth, via our personal network, after a commercial approach, following an exchange of business cards, because we have already a good offline reputation in its market… In this case, so-called “branded” traffic, therefore linked to the brand or the name of the company, is very important. We see many sites, including those of major accounts, for which brand-related traffic represents more than 90% of traffic from search engines (excluding advertising). 98% and 99% of branded traffic on 2 major account sites that I have just analyzed in tourism. Event site: site created for a special offer, a particular event… E-commerce site: transactional site intended to directly sell products or services.